While talking about rent increases in tough economic times might be like pining for summer in the midst of a Minnesota January, it is nevertheless important to remember the enormous impact on value that even the slightest increase in revenue can make.
There is no greater illustration than this than the gross rent multiplier. As I explained a while back, this figure is simply the price or value of the house, divided by the amount of money it takes in annually.
How do rent increases, or, for that matter, even more laundry revenue, impact the GRM?
Let’s pretend, on average, duplexes in your area are selling at an average GRM of 10.
Your duplex grosses $10,000 per year in rent and laundry income. Therefore, your property is most likely worth $10,000 x 10 GRM = $100,000. (Bear in mind that condition and location always contribute to value as well.)
The economy is bad, so you feel you can’t increase rent. But what would happen if you simply upped it by $10/month for each unit. That would result in an additional $20/month in income, for $220 per year.
What if you could generate $10 more a month in laundry income by increasing the charge for each was by 25 cents? This would result in $110 more for the year.
Combined, you would have increased your annual income by $330.
It doesn’t seem like much, I know. Until, of course, you use it to determine the market value of your property. Multiply the $330 by the GRM of 10 and those minor increases suddenly translate into your property increasing in value by $3300.
Times are tough for everyone, but there are still fair, compassionate ways to increase your bottom line.